We Hired SEO Marketplace To Get Our Site Top 10 Placement On Google For The Keyword "Law Firm", We Are Completely Satisfied With Their Hard Work And Professionalism. Thanks SEO Marketplace!Joe Bernstein
Bernstein Law
Expert Search Engine Optimization
Search Engine Marketplaces’ Managed Services for Organic Search Engine Optimization: Attain and Sustain Results!
To receive any perceivable traffic from search engines, you must be in the top 30 results, and preferably in the top 10; consider that approximately 90% of users do not look past 3rd page.
Search Engine Marketplaces’ long term approach means that we are continually investing in research to keep on top of the ever changing search engine algorithms so that we can implement these changes into your website. We do not try to trick search engines, but rather work with what we know they consider important, now and in the foreseeable future.
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Guaranteed Search Engine Ranking, Unprofessional Claims?
Guaranteed Search Engine Rankings
2009-03-02 – With the glut of thousands of web site designers, webmasters, programmers, copywriters, and web hosting companies trying to cash in on the SEO services market, some may want to offer Search Engine Ranking Guarantees to entice prospects to sign with them. Competition is intense and they may not feel confident that anyone would hire them without the guarantee. So they feel compelled to do it.
The guarantee they offer though is often based on keyword phrases that few searchers use. You have to ask then, why would someone offer a guarantee on phrases that will bring few visitors and revenue? The answer of course is to get the prospect to sign with them. That kind of desperation isn’t something SEO Consultants should have fused into its brand image.
My opinion about search engine ranking guarantees is that they degrade SEO Consultants brand image. We want to be known for the business benefit we deliver, not be reduced to search engine ranking reports and penalties for failing on guaranteed SEO rankings.
I’ve spoken with some SEOs about guarantees and it was a miserable experience for them. It’s unnerving when big money is at play. The pressure is put on everyone. I must admit that I even tried it once back before I joined SEO Consultants. It was a demeaning experience and I would discourage any Professional SEO from going down that road.
What About Ranking Guarantees?
When some prospects call or I speak to marketing managers, occasionally they ask me about guarantees and I never offer them. If they don’t trust that I’ll be doing the best effort possible, then they shouldn’t hire me. If they don’t feel I can do the job well, then they should not hire me. The fact that they’re asking for guarantees and not asking about previous performance and references means they’ve been approached by sleazy operators who’ve put forward those claims. These fly by night "Guarantors" cheapen our industry and set a tone that no one appreciates, yet it’s a legacy we all have to suffer.
When an SEO company makes guarantee statements, it forces other SEO companies to follow suit. What is particularly harmful about offering search engine ranking guarantees is that it makes our service a commodity, creates negative client/consultant relationships, and sets unrealistic expectations. Just the word GUARANTEE elicits images in client’s minds that they will get permanent, top 3 search engine rankings on very competitive phrases. When the SEO prospect sees the guarantee claim, they’re not envisioning low traffic/unproductive keyword phrases. They’re thinking relevant, big volume, big money phrases. Why would anyone want rankings on phrases that don’t produce brand exposure, sales revenue, and leads?
Anyone who has worked in this industry knows that such rankings are very difficult to obtain. If everyone at SEOConsultants.com offered guarantees, along with all the other "SEO Experts", it stands to reason that someone is going to lose. That generates a lot of disappointments, complaints, and reports to the Better Business Bureau about SEO Ripoff claims.
Guaranteed Legal Services (as an Example)
Consider if the American Bar Association allowed its members to offer guarantees for legal services. A lawyer’s advertisement might read:
Guaranteed Acquittal On All Charges
Up on Murder Charges? No problem, we guarantee we’ll get an acquittal.
Any state, any country, no questions asked.
LawyersOnTheTake.com
Would a judge and jury have an issue with that kind of guarantee?
The Guarantee Fallout
To some people, this is an ethical issue, but we’re Search Engine Optimizers, and our job is to manipulate search engine results and give our clients rankings they wouldn’t naturally get. Search engine companies generally don’t like us. I can remember a time when Google wouldn’t allow us to advertise for the phrase "SEO Company" so from the search engine’s standpoint, everything we do is unnatural and manipulative.
When SEO clients get a guaranteed search engine ranking offer, they won’t be willing to be a partner in that success. Your guarantee means they don’t need to help and be a partner in the optimization effort. They may even resent working with you to reach their goals. Once they get the offer they become passive, waiting for you to produce all the results. We want to build healthy relationships with clients, working with them to build their online exposure.
As SEO providers, we’re assisting companies with a site that we may not have a lot of control over, nor do we control search engine algorithms. Sometimes, our clients have nothing going for them, nothing buzzworthy. They’re just another "me too" company out there on the web. Guaranteeing success and high rankings is quite a claim to make.
SEO Ripoff Report
And what does an SEO do when he can’t deliver the guaranteed search engine rankings and he’s already spent the money? Take a look at this posting http://www.RipoffReport.com/reports/0/388/RipOff0388137.htm and you can see the fallout.
Most SEOs guess at what the search algorithm is composed of and what it is measuring. The idea of search engine guarantees is ludicrous.
If SEO companies, webmasters, web hosting companies, and Internet marketing companies want to offer money back guarantees on client satisfaction, that might be okay. But search engine ranking guarantees are a pathetic way for a Professional SEO to do business.
It doesn’t matter whether the SEO Guarantee is sincere or deceptive, although deceptive offers are a criminal matter. The issue for SEO Consultants as an organization is to generate quality relationships with clients. To create a healthy, ongoing relationship with clients, it is best to avoid making claims that degrade our profession, make it a commodity, result in bad press, and set new client relationships on a demeaning, exploitative platform.
I’m sure many of you have your own complaints about ranking guarantees, and perhaps everyone should say how they feel about them and how it has affected their professional SEO practice.
Feedback on SEO Guarantees?
Admin Note: You are welcome to offer your feedback on guaranteed search engine rankings via our secure contact form, we do things the old fashioned way. We’re going to take the incoming comments and merge them into this series of articles focused on search engine ranking guarantees. If you wish to have your name and/or company name referenced in the article(s) along with your feedback, please indicate that in your contact request and provide complete details for the reference.
What Matters In SEO?
A recent interview with Jill Whalen of High Rankings on Traffick brought up a few points about why a company should use SEO and what an SEO company should be doing. Although Whalen believes that H tags and XML sitemaps are meaningless, one of the significant points she brings up is that an SEO company should be providing custom services to their clients – not just doing a one-size-fits-all plan or killing time by doing minute changes like fixing a keyword tag. In terms of what to do, Whalen’s focus is on sticking to the basics – keywords – but that there is no set method to get a website up to the top of Google or any other search engine.
SEO, really, starts with the relationship between the SEO company and the client, and communication to provide a customized service is key. Although, as Whalen mentions, no two SEOs can agree on a set method, a client needs to be educated on what SEO is – and not just the difference between white and black hat SEO practices, either. With services like GoDaddy’s new optimization package, learning what components go into SEO shouldn’t be a problem. Once a client has an idea of what SEO is, instead of an amorphous, magical service used to boost rankings, they can understand what changes are happening to their website.
On the end of the SEO company, they need to establish a relationship with all of their clients to find out the best ways to optimize a website. Often, at Keyword Performance, this starts with a list of keywords that the website wants to rank for and discussing which words are already ranking. In essence, this is just asking, “How can we make your website better?” and then applying SEO tools like new, keyword-centric content and links to boost keyword terms. Overtime, this means that, if ranks are slipping for certain terms or if the website introduces a new product or service, the client can contact the SEO company to adjust additional SEO services or adjustments. In this case, as the relationship between the SEO company and clients involves no information being withheld, both parties can be involves in and educated about the SEO process.
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